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  • Marketing BSc (Hons)

Marketing BSc (Hons)

Marketing BSc (Hons)
  • Tution Fees   : £15,500
  • Course Duration : 3 Years
  • Academic Course Level : Undergraduate
  • Location : Luton Campus
  • Scholarship : 1000

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  • General Entry Requirement
  • General English Requirement
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Academic Entry Requirements:

Undergraduate Courses:

To apply for a place on an undergraduate course (BA/BSc) you need to have completed your high school education (12 years) and have a pass equivalent to two UK A-level passes, and have the required English language qualification.

Postgraduate Courses:

The normal entry requirements for postgraduate degrees (MA/MSc/MBA/LLM) are a good honours degree, or equivalent qualification, in an appropriate subject from a recognised university or HE institution. We also consider candidates with other relevant qualifications and individuals with appropriate work experience.

(Note: Please look at individual entry requirements before proceeding.)

English Language Requirements:

Undergraduate Courses:

  • 1) IELTS: Overall 6.0 with minimum 5.5 in each element
  • 2) TOEFL iBT: Overall 72 with Listening: 17, Reading: 18, Speaking: 20, Writing: 17
  • 3) PTE: Overall 59 with minimum 59 in each element
  • 4) LanguageCert (SELT): Minimum 33 in each skill

Postgraduate Courses:

  • 1) IELTS: Overall 6.0 with minimum 5.5 in each element
  • 2) TOEFL iBT: Overall 72 with Listening: 17, Reading: 18, Speaking: 20, Writing: 17
  • 3) PTE: Overall 59 with minimum 59 in each element
  • 4) LanguageCert (SELT): Minimum 33 in each skill

(Note: Please look at individual entry requirements before proceeding.)

Conditional Offer Unconditional Offer CAS
4 Days 2 Days 3 Days
Entry requirements

Successfully pass Year 12 with overall average marks of 60% or above, Additional course requirements if any (see Faculty Course Requirements). To apply for a place on an undergraduate course (BA/BSc) you need to have completed your high school education (12 years) and have a pass equivalent to two UK A level passes, and have the required English language qualification.overall score of 6.0 with minimum 5.5 in each element


Course Modules

Ocotober

Units for Year 1 for Academic Year

Business Practice Explored

Principles of Marketing 

Customer Relationship Management

Using Data to Build Business Practice

Consumer Behaviour

Introduction to Digital Marketing and Analytics

Units for Year 2 for Academic Year 2

Marketing Communications in the Digital Age 

Interactive Marketing Management 

Career in Practice 

BSS Strategy and Innovation 

Contemporary Issues in Marketing

Brand Management 

Units for Year 3 for Academic Year

Marketing Practice

bespoke Preparation for the Specialist Research Project

MAR Continuing Professional Development

Unit Code Unit Name Unit Location

Marketing Communications in the Digital Age

Interactive Marketing Management

Career in Practice 

Strategy and Innovation

Contemporary Issues in Marketing

Brand Management

bespoke Specialist Research Project 

Marketing in a Global Context 

Marketing Ethics and 


February Intake

Units for Year 1 for Academic Year 

Using Data to Build Business Practice 

Consumer Behaviour

Introduction to Digital Marketing and Analytics

Business Practice Explored

Principles of Marketing 

Customer Relationship Management

Units for Year 2 for Academic Year 

Marketing Communications in the Digital Age 

Interactive Marketing Management

Career in Practice 

Strategy and Innovation

Contemporary Issues in Marketing 

Brand Management 

Units for Year 3 for Academic Year 

Marketing Practice 

bespoke Preparation for the Specialist Research Project 

Continuing Professional Development 

bespoke Specialist Research Project

Marketing in a Global Context 

Marketing Ethics and CSR


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