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  • De Montfort University
  • Marketing BA (Hons)

Marketing BA (Hons)

Marketing BA (Hons)
  • Tution Fees   : £15,750
  • Course Duration : 3 Years
  • Academic Course Level : Undergraduate
  • Location : Leicester
  • Scholarship : Up To 2000

Available Options

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  • General Entry Requirement
  • General English Requirement
  • Time Line
  • Course Specification
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Academic Requirement:

De Montfort University (DMU), nestled in the heart of Leicester, offers a rich array of academic programs renowned for their quality and diversity. While specific entry requirements vary by course, DMU upholds stringent academic standards across all disciplines. Detailed information on these requirements can be found on the university's individual course pages, facilitating a transparent and accessible application process for prospective students.

Moreover, DMU recognizes the global nature of its student body and implements country-specific general academic entry requirements. These criteria are carefully tailored to accommodate the educational backgrounds of individuals from diverse nations, fostering an inclusive and enriching learning environment.

With modern, well-equipped campuses strategically positioned to enhance the student experience, DMU provides state-of-the-art facilities including advanced laboratories, extensive libraries, and vibrant recreational spaces.

Furthermore, DMU is committed to supporting its graduates beyond graduation, offering comprehensive post-graduation support services such as career counseling, networking opportunities, and access to an extensive alumni network. This holistic approach to education ensures that DMU students not only excel academically but also seamlessly transition into successful professional endeavors, solidifying the university's reputation as a hub of academic excellence and career development.

English Language Requirements:

Undergraduate Courses:

1) IELTS: 

  • 6.0 for Art and Design, Business, Computing and Engineering courses.
  • 6.5 for Law courses.
  • 6.0-6.5 for Humanities and Media courses.
  • 6.5-7.5 for Science courses.

Postgraduate Courses:

1) IELTS:  

  • IELTS 6.0 for Business and Computing courses
  • IELTS 6.0-6.5 for Art, Design and Engineering courses
  • IELTS 6.5 for Humanities, Media, Law and Science courses

Note: Please look at individual course requirements before proceeding.

Conditional Offer Unconditional Offer CAS
7-10 Weeks 1 Week 1 Week
Entry requirements

Minimum of 65% average in your four best subjects (excluding Hindi) in Standard 12. We may also check your standard 10 results in English and Maths.

 or International Baccalaureate: 32+ Points

2nd year - 3rd year Undergraduate:


Entry to year 2 or 3 may be possible. You will need to supply detailed information including courses taken, grades achieved, syllabus and a grading guide.


IELTS: 6.0 (English waiver applicable based on MOI)


*This courses require a portfolio

Course Modules
Year 1
Financial Decision Making
Employability, Professionalism and Academic Study Skills
An Introduction to Entrepreneurship and Enterprise
Introduction to Work and Organisations
Marketing Essentials
Marketing Decision Making
The Digital and Social Media Context of Business
Year 2
Marketing Research
Consumer Behaviour
Brand Management
Advertising and Promotion
Plus option modules from the following indicative list:

Digital and Direct Marketing*
International Marketing
Sports Marketing
Business Law
Year 3
The Brand Portfolio or Marketing Dissertation
Marketing Planning & Management
Plus option modules from the following indicative list:

Customer Management
EMarketing
Global Marketing Strategies
Interactive Marketing Campaign*
Marketing of Services
Retail Marketing
Reflective Business Practice**
Social Media Marketing
Marketing Analytics 

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